When you need to evaluate something you find online, whether it is a news story, social media post, news story, blog, or something else, just remember: SIFT.
Stop
- When you first hit a page or post--STOP.
- Ask yourself: Do you know the person who posted/shared? Do you recognize the site where the information is being found?
- What is reputation of that person and/or site?
Investigate the source
- You should know who has written/posted/shared/researched that information before you even engage with it. If you’re reading research by a Nobel prize-winning scientist, you’ll want to know that. If you’re watching a video about the benefits of eating pasta that was made by Barilla pasta company, you should know that too!
- Ask yourself: What is the source and what is their agenda?
Find trusted coverage
- More important than where information is posted is verifying how true it is or not.
- Go to a news source or website that you know and trust, or that has a good reputation, and look for more information about your topic.
- Ask yourself: Is there a consensus? Is there more in-depth coverage somewhere else? What is the history of the claim/issue? What is the context?
Trace media and quotes back to their original context
- Often, things we see on the internet have been stripped from their original context: a cropped photo, a snipped video, a small piece of a larger quote.
- Trace the claim, quote, media, etc., back to the original context to get an idea of whether it is being accurately presented.
- Use Twitter, Google Images, Youtube, and others to track original pieces of media to compare to what you found.
This content is derived from SIFT: The Four Moves by Mike Caulfield and is licensed under CC-BY 4.0