General Business resources: Consumer Statistics and Demographics

The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

American Factfinder provides data from the nearly one hundred surveys and censuses every year by the Census Bureau conducts.

*You will need to register using your okstate.edu email account. Registration is free. Click on "Mediamark Reporter" link in the upper right side of the screen once logged in.
*The database reports on American consumer purchasing habits, viewing habits and demographics
*Product reports provide details about a specific group pf people.
*Media reports provide details about the media habits of a household based on demographics and psychographics.