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Best Practices: Write for the Web

Writing for the Web

Headlines catch the eye

When users scan a page, headings are usually what first grabs their attention. 

Less is more

Include only what users want and need.  Cut! Cut! Cut! . . .

Use lists 

Short lists are easy to scan. 

Have a conversation 

Write what you would say to them if you were talking on the phone. Let's talk.

User their words

Additional Readings

Writing for the Web