Skip to main content

Best Practices: Less is more

Less is more!

Include only what users want and need.
  • How?
    • Cut! Cut! Cut! Find the essence.
    • Put it away for a day or two.
    • Look it over and cut again.
  • With each sentence, ask: Do users want or need that?
  • Then ask: Do they really want or need that?
  • Morkes and Nielsen cut the words by 54% and people thought the site's treatment of topics was more complete. Read more: Applying Writing Guidelines to Web Pages

Hick’s Law is a design principle that states: "The time it takes to make a decision increases as the number of alternatives increases."

Translation: more choices = more anxiety. Less choices = more control. At least in the mind of the user.