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Best Practices: Make links easy to read

Make links easy to read

Don't show URLs unless there's a really good reason.

An exception might be a "get" URL if you want people to bookmark it. If you do show the URL, don't include the "http://" in the text.  (But do include it when you hyperlink it, so the URL works!)

No: Yes:

Check out this website for more info: http://www.nature.com.

Check out this website for more info:http://www.nature.com.

Check out the Nature website for more info.

Visit our helpful guides at this bookmarkable link: http://info.library.okstate.edu  

(You still need to link the URL, so it's clickable. And you don't need the "http://".)

Visit Web of Science at this bookmarkable link: info.library.okstate.edu

(In this case, it's ok, since you want people to bookmark or remember the URL.)

Keep it clean!

Only underline the text you're linking, not spaces before and after the link. In some systems, the underline will look hyperlinked, and that looks sloppy!